Seattle Startup loanTERRA Makes Going Solar Simple

With solar panels popping up on rooftops all over Seattle, more and more homeowners are ready to make the switch. Especially now, with new federal incentives and rebates, solar has never looked more appealing.

But here’s the catch: the financing can be really confusing.

Most people don’t realize that a lot of “zero down” solar loans come with hidden dealer fees or marked-up interest rates that add thousands to the final bill. And those costs? They’re often buried deep in the fine print.

That’s where Seattle based loanTERRA comes in.

Founded by local clean-energy advocate Bill Paulen, loanTERRA helps homeowners save money and support local lenders and installers. Based here in Seattle, they’re doing things differently: no hidden fees, no surprises. Just simple, transparent loans that help homeowners go solar without getting burned.

This would be a great fit for people who are:

• Thinking about solar but don’t know who to trust

• Trying to make smart upgrades to their homes

• Tired of feeling like the “fine print” always wins

loanTERRA is a first-of-its-kind green lending-as-a-service platform built specifically to bridge credit unions and community banks with the demand for clean energy. Founded by big banking and former credit union executive Bill Paulen to help community institutions take the lead in the green energy transition, loanTERRA helps borrowers save thousands while supporting local lenders and installers in building stronger communities. In a rapidly evolving market historically plagued by hidden dealer fees that inflate consumer costs, the company is founded on the principle that everyone deserves fair access to the transformative power of clean energy. Through its innovative new technology, local lenders—big or small—can offer financing for clean energy upgrades like solar panels, heat pumps, EV chargers and energy efficiency improvements. Learn more at www.loanTERRA.com.